Utilizing GraceSoft's Website Builder for Brand Consistency

Your website is the digital face of your property. GraceSoft Website Builder allows you to remain brand consistent while creating a unified guest experience that builds trust and drives direct booking. 

1. Start with a Brand-Matched Template

• Choose a template most closely resembling your property type and guest segment (e.g., quaint B&B vs. boutique hotel). 
• Modify fonts, colors, and design to be consistent with your logo, signs, and printed materials. 
• Utilize GraceSoft's drag-and-drop builder to easily make changes without coding. 

2. Have Visual Identity on All Pages

• Keep the same color scheme and type font on all of the site. 
• Utilize quality, professional images that are in line with the aesthetic of your property. 
• Make sure that your logo is simply displayed only in the header and footer of all of the pages. 

3. Have Uniform Voice and Messaging

• Write in a brand voice — i.e., relaxed and friendly, upscale and luxurious, or laid-back and authentic. 
• Highlight unique brand values and experiences (e.g., sustainable, family-run, innovative). 
• Use plain and consistent language, calls-to-action (e.g., "Book Now" or "Plan Your Stay"), and room naming conventions. 

4. Seamlessly Integrate Booking

• Natively integrate GraceSoft's Online Booking Engine into your site for a seamless user experience. 
• Don't send guests off to third-party booking websites or off-site URLs, which are a branding don't and drop-off source. 
• Tailor the booking engine user interface (colors, buttons, fonts) to match your general design. 

5. Take advantage of Branded Content Elements

• Add a blog, neighborhood guide, or news website to introduce your property as an actual local resource. 
• Show guest stories and reviews in standard format and voice. 
• Explore and engage with branded images or icons. 

6. Be Mobile-Friendly

• Your website in GraceSoft's Website Builder is mobile-friendly — check out your site on different devices to ensure branding elements resize as needed. 
• Make CTA buttons, images, and text readable and tap-able on small screens. 

7. Use Custom URLs and Domain Branding

• Host your website on a custom domain name (www.YourHotelName.com) to project a professional image.
• Use custom page URLs (like /book-now, /contact, /rooms) that are memorable and brand-friendly. 

8. Periodically Check and Update

• Use GraceSoft's content editor to review back promotions, images, or seasonal content without sacrificing the brand.
• Periodically review for stale content or off-brand terminology. 
• Every now and then update the design to have the site in an updated condition but still keep the brand's main elements intact.