Boosting Direct Bookings with GraceSoft's Online Booking Engine

GraceSoft's stunning booking engine enables you to make money on your own website.  

1. Prepare Your Site for Direct Bookings

• Install GraceSoft's Booking Engine in an instant — speed optimized and mobile friendly.
• Show the 'Book Now' button on all pages, but especially on the home page and room page.
• Use top-level CTAs for direct booking compared to third-party websites. 

2. Prominence the Book Direct Value

• Provide in-room special offers (e.g., complimentary upgrade, early check-in). 
• Highlight these offers on the booking widget on both sides of the web site. 
• Display a "Best Rate Guarantee" message to create confidence. 

3. Take advantage of GraceSoft

• Employ live rate and availability feeds to create confidence into the reservation. 
• Display special offers and coupons to encourage target segments (corp traveler, wedding party, etc.).
• Integrate with GraceSoft CRM to provide abandon booking reminders and segment-based promotions. 

4. Simplify the Booking Procedure

• Make booking a procedure too fast to ignore — choose dates, choose room, book & pay. 
• Simplify form fields to fill and include guest info check-out for increased conversions.
• Include room photos, facilities, and guest reviews on the booking page. 

5. Generate More Traffic by Targeted Advertizing

• Target Google Adwords or Facebook advertising to booking page. 
• Use email marketing campaigns with GraceSoft's internal marketing system. 
• Utilize location-based search terms and blog articles for SEO and organic traffic generation. 

6. Capture and Convert Missed Bookings

• Provide missed booking emails via GraceSoft's CRM.
• Provide return visitor discount (e.g., 5% off). 
• Use Google/Facebook remarketing pixels to retarget website visitors. 

7. Maximize Data and Reporting to Enhance Strategy

• Track such performance indicators as conversion rate, reservation source, and guest type in GraceSoft's dashboard. 
• A/B test call-to-actions, images, or call-to-actions to identify what generates the most bookings. 
• Track seasonal trends and adjust accordingly. 

8. Engage Your Staff

• Educate receptionists and reservationists on how to guide guests through direct booking without interruption. 
• Encourage receptionists and reservationists to reward phone clients or walk-ins with direct booking incentives.