Creating Effective Promotional Packages with GraceSoft

Creating effective packages with GraceSoft, its hospitality management software provider, is one of the ways to leverage its built-in functionality for room reservations, drawing visitors for the first time, and inviting repeat visits from repeat customers. 

1. Know Your Target Market

Remember before developing a package: 

• Types of travelers (family, couples, singles, business).
• High and low season. 
• Local events and activities. 

2. Decide on the Objective of Your Promotion

Determine the purpose of your promotion package: 

• Optimize off-season bookings. 
• Reward repeat stays. 
• Market new facilities or services. 
• Align with local businesses to generate added value. 

3. Leverage GraceSoft's Package Management Functionality

GraceSoft has functionality built into its Easy InnKeeping product that enables you to: 

• Package rooms and activities (tours, dining, spas). 
• Set rules of availability (date range, min/max stay). 
• Set automatic add-ons or discounts. 
• Monitor package performance and make adjustments accordingly. 

4. Build Your Package Step by Step
5. Define the Offer:

• Name: Make it attractive (e.g., "Romantic Weekend Getaway"). 
• Description: Write what's included. 
• Rate: Give value without sacrificing your revenue. 
• Duration: Pick the optimal date span. 

1. Add Inclusions:

• Include any of the following: 

• Free breakfast/dinner 
• Spa or wellness treatments 
• Event tickets or in-town tours 
• Gift baskets or in-room wine
• Early check-in / late checkout 

1. Add Restrictions:

• Minimum nights 
• Booking window (e.g., 14 days before stay) 
• Special room types 

5. Market the Package

Utilize GraceSoft's marketing tools to 

• Highlight the package on your reservation system prominently. 
• Email back customers with promotions. 
• Social network and website posting. 
• Reward loyalty members with special privilege packages. 

6. Track and Make Adjustments

GraceSoft provides reporting and analytics: 

• View what packages sell best for you. 
• Use data to maximize promotions (change price, dates, or inclusions). 
• A/B test package name and description. 

7. Super Package Samples

• Winter Wonderland Stay – Package with hot cocoa bar & snowshoe rentals. 
• Romantic Weekend: 2-night stay with wine, dinner, and couples' massage.
• Adventure Package: "Stay & Raft – Brewery tour and river rafting package included."
• Extended Stay Deal: "5 night stay, pay for 4."