Your website is the digital face of your property. GraceSoft Website Builder allows you to remain brand consistent while creating a unified guest experience that builds trust and drives direct booking.
- Start with a Brand-Matched Template
- Choose a template most closely resembling your property type and guest segment (e.g., quaint B&B vs. boutique hotel).
- Modify fonts, colors, and design to be consistent with your logo, signs, and printed materials.
- Utilize GraceSoft's drag-and-drop builder to easily make changes without coding.
- Have Visual Identity on All Pages
- Keep the same color scheme and type font on all of the site.
- Utilize quality, professional images that are in line with the aesthetic of your property.
- Make sure that your logo is simply displayed only in the header and footer of all of the pages.
- Have Uniform Voice and Messaging
- Write in a brand voice — i.e., relaxed and friendly, upscale and luxurious, or laid-back and authentic.
- Highlight unique brand values and experiences (e.g., sustainable, family-run, innovative).
- Use plain and consistent language, calls-to-action (e.g., "Book Now" or "Plan Your Stay"), and room naming conventions.
- Seamlessly Integrate Booking
- Natively integrate GraceSoft's Online Booking Engine into your site for a seamless user experience.
- Don't send guests off to third-party booking websites or off-site URLs, which are a branding don't and drop-off source.
- Tailor the booking engine user interface (colors, buttons, fonts) to match your general design.
- Take advantage of Branded Content Elements
- Add a blog, neighborhood guide, or news website to introduce your property as an actual local resource.
- Show guest stories and reviews in standard format and voice.
- Explore and engage with branded images or icons.
- Be Mobile-Friendly
- Your website in GraceSoft's Website Builder is mobile-friendly — check out your site on different devices to ensure branding elements resize as needed.
- Make CTA buttons, images, and text readable and tap-able on small screens.
- Use Custom URLs and Domain Branding
- Host your website on a custom domain name (www.YourHotelName.com) to project a professional image.
- Use custom page URLs (like /book-now, /contact, /rooms) that are memorable and brand-friendly.
- Periodically Check and Update
- Use GraceSoft's content editor to review back promotions, images, or seasonal content without sacrificing the brand.
- Periodically review for stale content or off-brand terminology.
- Every now and then update the design to have the site in an updated condition but still keep the brand's main elements intact.