GraceSoft's stunning booking engine enables you to make money on your own website.
- Prepare Your Site for Direct Bookings
- Install GraceSoft's Booking Engine in an instant — speed optimized and mobile friendly.
- Show the 'Book Now' button on all pages, but especially on the home page and room page.
- Use top-level CTAs for direct booking compared to third-party websites.
- Prominence the Book Direct Value
- Provide in-room special offers (e.g., complimentary upgrade, early check-in).
- Highlight these offers on the booking widget on both sides of the web site.
- Display a "Best Rate Guarantee" message to create confidence.
- Take advantage of GraceSoft
- Employ live rate and availability feeds to create confidence into the reservation.
- Display special offers and coupons to encourage target segments (corp traveler, wedding party, etc.).
- Integrate with GraceSoft CRM to provide abandon booking reminders and segment-based promotions.
- Simplify the Booking Procedure
- Make booking a procedure too fast to ignore — choose dates, choose room, book & pay.
- Simplify form fields to fill and include guest info check-out for increased conversions.
- Include room photos, facilities, and guest reviews on the booking page.
- Generate More Traffic by Targeted Advertizing
- Target Google Adwords or Facebook advertising to booking page.
- Use email marketing campaigns with GraceSoft's internal marketing system.
- Utilize location-based search terms and blog articles for SEO and organic traffic generation.
- Capture and Convert Missed Bookings
- Provide missed booking emails via GraceSoft's CRM.
- Provide return visitor discount (e.g., 5% off).
- Use Google/Facebook remarketing pixels to retarget website visitors.
- Maximize Data and Reporting to Enhance Strategy
- Track such performance indicators as conversion rate, reservation source, and guest type in GraceSoft's dashboard.
- A/B test call-to-actions, images, or call-to-actions to identify what generates the most bookings.
- Track seasonal trends and adjust accordingly.
- Engage Your Staff
- Educate receptionists and reservationists on how to guide guests through direct booking without interruption.
- Encourage receptionists and reservationists to reward phone clients or walk-ins with direct booking incentives.